The Morning Call is Allentown’s local newspaper. Apparently, subscribers are not their priority. The paper used to be decent with delivery to my front door. It was nice on the weekends to just reach out the door and grab the paper to read. But, not any more!
A few months back, the paper decided to reduce it’s delivery costs. (their costs, not mine!) They consolidated routes, meaning some carriers lost their jobs, while others had more work to do. In order to add the work load to those carriers, they installed paper boxes next to each mail box at the street and stopped delivering to the door step. This was just the first annoyance!
Now when it rains, the paper is never all the way in the box protected. Part of it sticks out and gets wet. Nothing like reading a wet newspaper! Now I have to treck out to the street in my robe or get dressed. I prefer on the weekends not to get dressed right away, as once I am dressed, I feel it I should be doing something other than relaxing.
Then a few weeks ago we received the Sunday paper without the ads. Now the whole reason for subscribing to the Sunday paper is the ads. When trying to call the circulation dept, I had to wait on hold for well over 30 minutes. Then when I finally got through, I was told they couldn’t redeliver since they didn’t have anybody to bring a new paper out. So much for their web site advertising if you call before 10:30 am, they will redeliver a missed paper! So I took the option of having the ads section delivered on Monday. Of course when Monday came around, there were no ads delivered! My wife then called in anger only to learn they lost the ads due to a vandal burning them at their drop off point. Now, if they had been honest the day before and explained, I think we would have been more receptive to the problem. By this time, we are just plain mad.
Again this weekend, I didn’t get a Saturday paper. I called at 9:00am to report my no paper situation. Again, I was told their was nobody to redeliver the paper. The girl admitted their seemed to be a problem in my neighborhood. Seems if the there were more people than just me not getting the paper, somebody would have taken corrective action immediately. Not the Morning Call. It is just sorry, do you want a credit, or would you like Saturday’s paper on Sunday!
Maybe when their subscribers started dropping off and then advertisers begin declining putting ads in their paper, then they might wake up and realize that without satisfied readers, their product is worthless.